Well, if you want honesty, just ask inspectors. I am no marketing genius, but the website definitely needs some love. The lay out is wrong. The call to action should be above the fold. The color scheme doesn't really work. I would suggest reading "Marketing Made Simple" by Donald Miller to start out. He goes in to pretty good detail there.
source https://www.inspectorsjournal.com/topic/18932-website-review/?do=findComment&comment=172932
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