Ok, Jim is a little blunt, but never wrong. The fact is, you do need realtors on your side in many cases, unless you're a really popular guy already well known in the biz. You could be more subtle. A realtor can click a link to a normal referral sheet, no? No need for a special page for them. Your website is one way for people to find you, but don't expect it to do all your legwork, won't happen. Yes, display a sample of an inspection report. Let them judge it without bragging about how good it is. Realtors will look at the report. Everyone wants you to find the issue if there is one and provide a simple solution, that's where your experience comes in. "This tap is dripping. A plumber or handy person can replace the packing nut with a new one taken from a new tap". "Wind has torn this shingle. Have a roofer repair this small area and check the rest of the roof. I didn't see any other problems". My advice to any inspector these days is to bite the bullet and buy an infra-red camera and brag about having one. You're new and you use the new tech. Include an IR pic of a heated floor in your report, attic picture taken with a flash camera, same shot with the IR, this is impressive. In the plumbing section, an IR camera shot of a hot water pipe in the wall. Offer a free sweep of the house, takes 10 minutes but they don't need to know how long it takes, 5 more minutes to load a few shots into the report, heat coming out of a register. a hot stove burner, something to impress the people and that includes their realtor, who often sees the report. Be subtle, not too hungry. You can do this IR thing at the end before the walk and talk with the client. Focus on the client and answer all questions with a positive answer, even if it is, "I will check with the authorities and let you know tomorrow AM".
source https://www.inspectorsjournal.com/topic/18946-website-review/?do=findComment&comment=172960
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